The LED screen is made up of points of light which can be separated several millimeters among them, it is what we call pixelated or pixel pitch. LED screen technology allow us to choose among different pixelated, for this reason the viewing distance has been taken as a reference to choose the correct pixelation of the screen that we want to acquire.

The viewing distance on a LED display is defined as the correct distance for our eyes to generate a clear and defined vision of what is being reproduced on it.

To establish this distance, it is essential to consider the place where the screen will be mounted and 2 main characteristics:

Total screen size

It is not necessary an exact size but an approximate value of the screen that we want.
It is important to remember that in LED advertising screens, it is widely studied and proven that a larger screen impacts more than a screen with smaller dimensions. All this, regardless of the resolution or pixelation used.

Who do we want to orient the LED screen display?

For example, a LED screen in a shop window, located on the front line of a large roundabout with a lot of vehicle traffic but with little pedestrian traffic.
This would indicate that the screen should have a viewing distance from 6 or 8 meters, since the visualization by the car occupants prevails.

Once we have this data, we can know the correct pixelation based on the following scheme:IMPORTANT: The viewing distance does not define exclusively the pixelation we need, since it also relates to the overall screen size. The lower the pixelation of the screen, the more LEDs we will have to put per square meter to have a good resolution. On the contrary, with larger screens we can use greater pixelations.